Graphic design blog: Working diary

Vehicle wrap offers an advertising tool that doesn’t wait to be seen but goes out and proactively markets itself. This approach is quickly becoming an outdoor standard as a cost-effective complement to billboards. Long commutes are becoming more acceptable as the population moves farther out into the suburbs. Those are prime demographics for most advertisers. And what better way to reach them than by sitting next to them for a couple of minutes at a traffic light? The vehicle wrap can be thought of as a rolling billboard that’s in constant movement and covers vast areas (including the places all the other media can’t reach). Wherever consumers travel in the course of a day a vehicle wrap is sure to be there, driving your message home. Vehicle wrapping is the new mobile outdoor advertising medium and seems to be popping up in every major city.
Here is most recent Vehicle Wrap made for the Modrica Oil Company. If you click on the thumbnail you can browse a full collection preview.