BusinessWeek 19 Jan 2010 01:34 pm

Design and Build Email Newsletters Without Losing Your Mind (and Soul)

? ? “We really love this new website you’ve built! Now we’d like to send out an email to all of our customers, friends and anyone, and it should look exactly like the website except with a spinning mailbox at the bottom, and have my photo, and my cat’s photo…” Ever had that conversation with a client? You’ve built plenty of websites in your time and could knock off a blog template in your sleep, but HTML email ? Seriously? HTML email has the reputation (often well deserved) of being a horrible design medium. The mere mention of it sends some designers into physical shock (try it if you ever get stuck in a tedious conversation about XHTML vs. HTML 5). The truth remains that businesses and individuals the world over send and receive email in HTML format by…

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Design and Build Email Newsletters Without Losing Your Mind (and Soul)

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